The Edge Code: Creating a Profitable Business & Inspired Life! Sharing how to embrace, package, and promote your “genius” and create a profitable business & inspired life!

Discipline is a such a vital component of an entrepreneur's success. When I say "discipline," I talk about a set of rules that you created; that you obey. 

You decided on certain rules and how the game is to be played. This applies in any area of your life. There have to be rules to be played on a consistent basis in order to acheive success. 

Winging it is not going to cut it. You need to incorporate discipline day-in and day-out to move your business forward. Habits of course come into play. You want to get to the point where things become automatic much like a habit.

Start small - set yourself up for success. As you build your discipline muscle, then you can incorporate more disciplines into your life and business.  

Embrace Your Genius!

Michele Welch
Business & Lifestyle Catalyst

To view the video version of this podcast, please visit my YouTube Channel: 
February 12, 2015  

I want to talk about an issue that I've struggled with for a long time and I know many other entrepreneurs and small business owners have as well ... and that is information overload. We often have this insatiable need to consume more and more information and even will project that onto others through our processes and content; throwing tons information and options at them in hopes that they will value us more.

What's really going on is that you and the people you're targeting are left feeling overwhelmed; and nothing is really getting done to address the core issues and desires.

Due to my own experiences over the past several years, I've gotten crystal clear that knowing it all was not the important thing. The important thing was to take my current knowledge, skill sets, and passions and go deeper with them.

The illusion is that as a business owner you need to know it all. The truth is that you need to get clear on the area - service, topic, etc. - that you thrive and go deeper with that. This is what you want to showcase on a consistent basis and want to be considered the best at.

Does this mean you have to give up learning new things and stop sharing areas that you are knowledgeable of? Not necessarily. But what area or core topic can you spend 80% of your time on - that you consider to be your sweet spot? ... All else would fall into the 20% category.

Let's get real. People are feeling overwhelmed daily. We (and they) simply have too many options. We don't necessarily need more options but rather more understanding. Therefore, what would you be willing to give up so you can spend 80% of your time on that area in which you truly thrive? An area you can immerse yourself into fully and master? An area where you can become the best?!

Please and come and find me on or let's chat on Twitter


The end of 2014 is nearly upon us. What a perfect time to talk about goals! Traditionally when I spoke about goals, I shared the process of creating goals using the SMART criteria.

SMART goals are simply goals that are:

  • Specific
  • Measurable
  • Attainable
  • Realistic (or I prefer results-driven)
  • Timely

But in this episode I share with you a very powerful and creative way to create a few select goals moving into 2015.


  • What are SMART goals
  • The importance of your WHY when creating goals
  • A creative and powerful way to create new goals
  • How our habits affect the success (or failure) of our goals
  • The importance of effort


  • The Compound Effect by Darren Hardy
  • The Slight Edge by Jeff Olson
  • Facebook / Twitter
For more tips & resources, please visit
November 29, 2013  

A couple of weeks ago I blasted an image stating that my new mantra was "Simple is the new sexy!" I didn't say it lightly. It was a lesson that took me a long time to learn!  But once it really sank in, it was a game-changer for me.

Love this quote ...

“Simplicity is about subtracting the obvious and adding the meaningful.” ― John Maeda, The Laws of Simplicity 

When you are starting and running a business the reality is that we tend to over-complicate things. So learning this lesson allowed me to stop and take audit of where I could simplify systems and processes in my business ... That is, where could I trim the fat sort of speak and streamline my efforts. How can I communicate more with less content?!

Be sure to visit and sign up for your free Audio and PDF and get instant clarity on what's working and not working in your life & business and immediately transform any area of your life!
October 9, 2013  

In this podcast, I talk about some out-of-the-box methodologies I use to stay on track so I can be at my most productive state. Staying productive is an on-going practice, but if you put some of the systems I sure in place, and add others that work for you, you'll be in good order to gain momentum in your business.

I also go over how you can begin to evaluate what are the important and priority tasks that you should address first and foremost and which are the ones that you should place in the back-burner, give up entirely, or delegate.

What are you doing to stay productive? Share in the shows comment system.
October 1, 2013  

In this episode, I cover seven simple steps you can implement that will begin to relieve and even eradicate the stress you may be currently feeling in your business. 

Be sure to visit and sign up for your free Audio and PDF and get instant clarity on what's working and not working in your life & business and immediately transform any area of your life!